Love, Bonito is so much more than just a womenswear brand. We make moves with our purpose to celebrate and uplift Asian women all over the world. We’re dedicating this shift in our brand to amplifying Asian voices.

With the rebrand, we are paying homage to our Asian heritage and culture, and breaking stereotypes of who an Asian woman is and can be.

Asian women have always been fed narratives of exceptionalism and perfectionism, faced with impossible standards to reach.

The world thinks it knows who Asian women are. When in reality, we are so much more. We are inspired by real, Asian women all around us. Multifaceted, full of heart, and surprising. Proudly writing their own stories, to no one’s standards but their own - seeking spaces to exist, just as they are.

We’re ready show that we are already unapologetically Ready-to-live.

In all of its raw, messy, imperfect beauty.