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5 Days of Leggy™
Rach’s top picks and styling secrets for every day of the week—featuring our Leggy™ design for instantly lengthened legs and a flattering high-waisted fit, perfect for any occasion.
We look good on you
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As Seen On
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Linen Editorial
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TESTING
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Receive a 15% off voucher and a free pastry when you’re among the first 50 customers to queue on July 13!
Redeem a free limited edition everyday tote bag plus custom patch with a min. spend of ₱7,500 (first 300 customers only).
Enjoy a free Single Origin coffee or drink with every purchase (first 350 customers only).
[Gold Members Exclusive]
Get a free express color analysis session to find out the best colors that suit your skin tone.
Find out your body measurements for free with the help of a tailor.
Snap photos with your besties and your Love, Bonito hauls at our photo booth!
Summer Signatures
Shop Anya
Think summer state of mine — looking your best in our shoulder-padded, V-neck, and relaxed silhouette number and still keeping cool cos’ we made her fully lined for that next-to-skin comfort.
Shop AnyaThink summer state of mine — looking your best in our shoulder-padded, V-neck, and relaxed silhouette number and still keeping cool cos’ we made her fully lined for that next-to-skin comfort.
Shop Anya
Our History
2005
Bonito Chico was created on Livejournal
2010
The label was rebranded to Love, Bonito
and moved to our .com website
2011-2016
We expanded physically in Malaysia, Indonesia
and Cambodia
2017
Our first brick-and-mortar store in Singapore
was opened at 313@Somerset
2018
Secured Series B Funding of US$13 million
by Kakaku.com and Openspace Ventures
2019
Launched our international website
to ship to 20 countries globally
2020
Expanded into new verticals Kids, Loungewear,
Intimates and Footwear
2021
Secured Series C Funding of US$50 million,
led by Primavera Capital Group
2022
Opened our flagship store in Hong Kong
and first pop-up in the Philippines
2022
Acquired activewear brand butter and
launched new vertical cheak
2022
Made a small stake investment in
natural healthcare firm Moom
2023
Expanded beyond the APAC region to SoHo, US
2023
Rachel Lim (Co-founder) and Dione Song (CEO)
honoured in BoF500 2023 List
We look good on you
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Our Global Footprint
Love, Bonito is the largest, vertically integrated, omnichannel womenswear brand in the region today. Since 2010, we have been breaking glass ceilings and empowering the everyday Asian women globally.
20+ stores in APAC
20+ international countries we ship to
>80% women representation across the organisation
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We made nips and tucks in our clothes, engineered for real-life livin' and solvin' your real life problems.
Love, Bonito
Pockets
Crease-ease
Instant Length
Bloat-friendly
Bump-friendly
Holds You In
Less Sheer
Machine Washable
Multi-way
Nursing-Friendly
Breathable
Bodylicious
Ready to move
Versatile
Discover how we made our clothes just for you. Click on the above icons to shop each feature.
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Lovingly made for Asian women.
Crafted with the thoughtfulness every woman deserves.
Ready-to-live,
not just ready-to-wear.
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