Empowering Confidence Through Fashion

Love, Bonito


Love, Bonito started out in Singapore in 2005, with its co-founders selling their pre-loved apparel as BonitoChico. Today, Love, Bonito has evolved to be one of the largest omnichannel womenswear brands in Southeast Asia, with an online and physical presence in many key markets including Singapore, Malaysia, Indonesia and Hong Kong. We ship internationally to 18 countries.

Designed in-house in Singapore, we focus on creating accessible and thoughtful styles, ensuring quality and value for the modern everyday woman. Together, we are on a journey with you through life’s seasons: from everyday staples to workwear, to special occasions and milestones—celebrations and motherhood.


As we each walk our paths of self-discovery, we aim to empower you in that journey: to find your voice, believe in yourself and embrace who you are. The purpose of this journey is to become more of who you were meant to be; to come into your own.

Thoughtfully-Made Designs

Made to fit and flatter, our styles are designed for a range of body types. Sample pieces are fitted on everyday women, with seam lines perfected to bring you quality and functional designs. Whether you are transitioning into the working world, entering motherhood, or celebrating a special occasion in your life, our versatile styles are designed to journey with you.

From the confidence boost you get when wearing sharp office wear to the sleek versatility of your favourite staple tops. We believe in bringing quality ladies apparels that marries women’s fashion and functionality in effortless union.

Welcome to #LBCommunity

Join our community of women as we celebrate and inspire each other with our unique stories and strength.

Social Impact

We are on a mission to bring women's issues to the forefront and create actionable steps for a better future for the generation of women, together with our partners and community.

Love, Bonito is an evolving brand that journeys with women, taking on a meaningful approach to fashion that allows for bold and real conversations to take place. Our key global pillars that our social impact program focuses on are Female For Future, Health & Wellness and Women's Rights. We work with global and local brand partners and organisations that champion women's issues to provide funding, connection, and amplification through storytelling.


Stay Connected

Join our mailing list to get notified the inside scoop of new launches and experiences!

P.S. Sign up for our loyalty programme, LBCommunity+ and enjoy a welcome offer. You’ll be the first to know about our exclusive deals too! Sign up now >

Career Opportunities

Dear rule-breakers, questioners, adventurers, dreamers: we want you!