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Our Story

We exist for the modern everyday Asian woman.


Here in Love, Bonito, we envision a world where women are confident and empowered to pursue their dreams through life's milestones. We are on this journey with you through:

Creating and designing clothes that let you be you - unabashed, uninhibited, undeniably, you.

Carving a safe eden for you to be yourself, to discover your fullest potential; connecting you with our community of women so that we can inspire each other through stories and sharing.

Thoughtfully-Made Designs

Designed in Singapore, our styles are made with care, ensuring quality and value through thoughtful yet functional design details. Our in-house designers remain committed to perfecting the Asian fit for the everyday modern Asian woman.

Perfecting The Asian Fit

Our focus is on the Asian female market, bringing accessible and thoughtful designs that flatter and make one feel good. We believe that when you feel good, you look good — this in turn empowers you and makes you feel more confident in your skin. Our hope is to continue being the brand that follows you on life's journey, across all stages and moments.

Commitment to LBCommunity

We’re on a mission to bring women’s issues to the forefront and create actionable steps for a better future for the generation of women to come, together with our partners & community.

Social Impact

We're on a mission to bring women's issues to the forefront and create actionable steps for a better future for the generation of women, together with our partners and community.


Love, Bonito is an evolving brand that journeys with women, taking on a meaningful approach to fashion that allows for bold and real conversations to take place. Our key global pillars that our social impact program focuses on are Female For Future, Health & Wellness and Women's Rights. We work with global and local brand partners and organisations that champion women's issues to provide funding, connection, and amplification through storytelling.


Career Opportunities

Dear rule-breakers, questioners, adventurers, dreamers: we want you!