Love, Bonito in the Press
Girlbosses Rachel Lim and Viola Tan speak to 8Days about the brand Love, Bonito and what the fuss is all about.
Co-founders of Love, Bonito Rachel Lim and Viola Tan have been honoured at the inaugural Women Entrepreneur Awards 2017. Rachel Lim shares her entrepreneurial journey with Love, Bonito on a Channel News Asia interview.
Love, Bonito co-founder Rachel Lim shares her insights on the growth opportunities for SMEs, despite challenges on a panel discussion to launch Enterprise 50 Awards 2017.
Love, Bonito was the big winner of the night. The 10-year-old brand picked up the Best Marketing award and Best Collaboration of the Year award, for last year's collaboration with Indonesian designer, Tex Saverio. It was also named one of the Top 3 Most Popular Brands of the Year.
The Fashion Mogul - Rachel Lim from Love, Bonito has come a long way since the business first started out, cementing her place at the very peak of Singapore's sartorial scene.
When Rachel Lim and her co-founders left school, they decided to rebrand Love, Bonito as an upscale online retailer with original designs.
Love, Bonito's CEO and millennial Rachel Lim shares why she dropped out of college to focus solely on her now
successful online fashion retail business.
Employing over 60 people across Singapore, Malaysia, and Indonesia, Love Bonito is one of the most beloved
home grown fashion label for ladies. Love Bonito has not just a huge following online but also strong brand loyalty.
Love, Bonito's mission started as 'Sharing the Love of Fashion' but has changed over the years to become 'Empowering Confidence Through Style'. The shift was inspired by the impact that Love, Bonito had on women's lives. The brand promotes confidence to look and feel great.
As one of the first fashion
blogshops in Singapore, the site became a hit with young female shoppers and grew to 50,000 regular customers three years later.
She is not yet
30, but is already a successful entrepreneur. Here is how Rachel Lim- co-founder of online store Love, Bonito- stays driven in a 24/7 business that does not have closing hours.
From teens running a
blogshop, Viola Tan and Rachel Lim are now designing affordable and trendy clothes for Singapore girls.
Since its start in 2010, Love, Bonito has developed into one of Singapore’s most successful online fashion retail businesses. The brand is designed to “empower and inspire” women, mixes style with fast fashion affordably.