Love, Bonito in the Press
Love, Bonito was the big winner of the night. The 10-year-old brand picked up the Best Marketing award and Best Collaboration of the Year award, for last year's collaboration with Indonesian designer, Tex Saverio. It was also named one of the Top 3 Most Popular Brands of the Year.
The Fashion Mogul - Rachel Lim from Love, Bonito has come a long way since the business first started out, cementing her place at the very peak of Singapore's sartorial scene.
When Rachel Lim and her co-founders left school, they decided to rebrand Love, Bonito as an upscale online retailer with original designs.
Employing over 60 people across Singapore, Malaysia, and Indonesia, Love Bonito is one of the most beloved
fashion label for ladies. Love Bonito has not just a huge following online but also strong brand loyalty. home grown
Love, Bonito's mission started as 'Sharing the Love of Fashion' but has changed over the years to become 'Empowering Confidence Through Style'. The shift was inspired by the impact that Love, Bonito had on women's lives. The brand promotes confidence to look and feel great.
As one of the first fashion
blogshops in Singapore, the site became a hit with young female shoppers and grew to 50,000 regular customers three years later.
She is not yet
30, but is already a successful entrepreneur. Here is how Rachel Lim- co-founder of online store Love, Bonito- stays driven in a 24/7 business that does not have closing hours.
From teens running a
blogshop, Viola Tan and Rachel Lim are now designing affordable and trendy clothes for Singapore girls.