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About Us
Our Story
WHO WE ARE
Here in LB, the one thing we believe in is you.
See, we already know women are amazingly competent, capable, stunning beings; we just don't see enough women strutting around like THEY know it.
When we look good, we feel good.
For us, dressing well is just a means to an end; fashion is a tool.
The end goal is when we stand a little taller, speak a little louder, shine a little brighter.
That's why we exist - we are here to help you find the clothes that let you be you - unabashed, uninhibited, undeniably, you.
Love, Bonito
For the woman you are, and the woman you want to be.
OUR DESIGN PRINCIPLES
“We believe that well-made and well-fitted clothes have the power to inspire confidence without burning a hole in your pocket”.
Fit
We don’t fit our clothes on static mannequins, or models of the standard, industry size 0. Why? Because our clothes are made for real women, by real women, doing real things in real life. We believe the right clothes should fit you, as opposed to you trying to fit them. We consider a woman’s concerns, then we fit the clothes on real ladies reenacting real-life situations: like tying our hair. Rooting in our pockets for tissue. Getting dressed in a flash when we’ve snoozed one too many times. Chasing after a bus - we feel you.
Fit
We don’t fit our clothes on static mannequins, or models of the standard, industry size 0. Why? Because our clothes are made for real women, by real women, doing real things in real life. We believe the right clothes should fit you, as opposed to you trying to fit them. We consider a woman’s concerns, then we fit the clothes on real ladies reenacting real-life situations: like tying our hair. Rooting in our pockets for tissue. Getting dressed in a flash when we’ve snoozed one too many times. Chasing after a bus - we feel you.
Design
Our desire is to be a brand that’s got a woman covered in every season and stage of her life. Why? Because life’s a journey, and one we don’t have to walk alone. We work hard to design all our pieces in-house, catering to every aspect of a woman’s life, for every size, shape and style so you can rest easy, knowing we’ve got (almost!) everything you could possibly need.
A Commitment to Community
The heart of our business
Happenings
Events
Our #LBcommunity events happen throughout the year, each one a gathering place for like-minded women to collectively share our journeys and stories, celebrating all the things that make us female (and fabulous!).
See upcoming eventsSTYLE AMBASSADORS
Book-a-Stylist
We all need a friend to tell us what looks good, and what looks even better. A complimentary service, our Style Ambassadors are here to provide guidance on finding the right clothes to flatter your own unique body; journeying with our #LBcommunity to embrace their best selves.
Book a session with usCareer Opportunities
Dear rule-breakers, questioners, adventurers, dreamers: we want you!
BROWSE JOB OPENINGSOur Story
OUR BRAND PURPOSE
We exist for the modern everyday Asian woman. You.
Here in Love, Bonito, we envision a world where women are confident and empowered to pursue their dreams through life's milestones. We are on this journey with you through:
Creating and designing clothes that let you be you - unabashed, uninhibited, undeniably, you.
Carving a safe eden for you to be yourself, to discover your fullest potential; connecting you with our community of women so that we can inspire each other through stories and sharing.
The Asian Fit
We’ve perfected the Asian fit through thoughtful design that is accessible across all of life’s moments and stages, inspiring self-confidence for the everyday Asian woman.
Our focus is on the Asian female market, bringing accessible and thoughtful designs that flatter and make one feel good. We believe that when you feel good, you look good — this in turn empowers you and makes you feel more confident in your skin. Our hope is to continue being the brand that follows you on life's journey, across all stages and moments.
Commitment to LBCommunity
We’re on a mission is to bring women’s issues to the forefront and create actionable steps for a better future for the generation of women to come, together with our partners & community.
WOMEN WHO INSPIRE
LB Women's Collective
In this series, we talk to women in our #LBCommunity who have boldly paved their own paths in life to live their dreams fearlessly. They share their stories about their achievements amidst the adversities and the differences they continue to make in the community.
LBCOMMUNITY+
Loyalty Programme
An all-access community and rewards experience.
Earn points as you spend online & in-stores, redeem your points for rewards and enjoy exclusive perks and experiences for being in our community!
STYLE AMBASSADORS
Book-A-Stylist
We all need a friend to tell us what looks good, and what looks even better. Our Style Ambassadors are here to provide guidance on finding the right clothes to flatter your own unique body; journeying with our #LBcommunity to embrace their best selves.
Please note that you need to be an LBCommunity+ member to book a session.
Social Impact
We're on a mission to bring women's issues to the forefront and create actionable steps for a better future for the generation of women, together with our partners and community.
LBCREATE
Love, Bonito is an evolving brand that journeys with women, taking on a meaningful approach to fashion that allows for bold and real conversations to take place. Our key global pillars that our social impact program focuses on are Female For Future, Health & Wellness and Women's Rights. We work with global and local brand partners and organisations that champion women's issues to provide funding, connection, and amplification through storytelling.
Career Opportunities
Dear rule-breakers, questioners, adventurers, dreamers: we want you!
Welcome to Love, Bonito
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