Love, Bonito started out as a passion project in 2006. Just a couple of 18 year old girls with a desire to share our love for fashion and earn a little extra pocket money. The support and love for Love, Bonito that we got from the customers was just overwhelming and we were pleasantly surprised at the response we were getting!

It spread by word of mouth through the personal network of our wonderful customers who resonated with the style and designs so much that they started to share with their friends about us. As the business grew, we were thrust into the world of online retail and became full fledged entrepreneurs. With little experience except our gut feel and the tenacity to make it work, there were definitely struggles and a never ending supply of self-doubt. At times because of sheer exhaustion, we questioned ourselves if this was worthwhile. Should we have gone on a more conventional route?

However, there were those moments in our business that we got a chance to have real heart to heart conversations with our customers (remember those tea parties and warehouse sale events?) where they shared with us how Love, Bonito has impacted them; how it made them feel just a little bit more confident when they were feeling down or really just those heartfelt encouragements that were showered really gave us the strength and inspiration to carry on. That wave of encouragement and inspiration gave us the boost we needed to rise to the challenge. The very reason Love, Bonito exists today, is because of the kindness and love from our Love, Bonito community, our amazing customers and loved ones who extended a helping hand or a kind word in times of need. It is in that loving word, that thoughtful gesture or that simple story that was said and done and realising the power of those simple acts, that sparked the idea that Love, Bonito can exist with a larger purpose to pass on this same positive empowerment that we experienced.
Love, Bonito is here, to not just dress women, we are here to support you, to give you that encouragement when you feel like you can’t carry on, to give you that little boost of confidence when you feel your worst, to be that kind word, that thoughtful gesture, that helping hand. Love, Bonito is about women. It’s about community. We believe that you are enough and that everyone holds within them the power to create a positive change. And so in whatever we do, we hope to be able to inspire and dress the women of today to be the change for tomorrow. We believe in you! Just as you have believed in us.

"What we do for ourselves dies with us. What we do for others and the world, remains immortal." – Albert Pike